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AFFF Firefighting Foam Litigation

Erin Hively Apr 26, 2021

About the Litigation

AFFF, or Aqueous Film-Forming Foam, is used to extinguish Class B material fires, which include oil, gasoline, and jet fuel.

AFFF is highly effective in fighting hazardous flammable liquid fires and has been used for decades by military and civilian firefighters. It comes in concentrate form and is mixed with water. When discharged, the foam blanket blocks oxygen supply to the fuel, extinguishes the fire, and prevents it from relighting.

AFFF contains the chemicals perfluorooctanoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS) which are per- and polyfluoroalkyl substances (PFAS). PFAS is referred to as a forever chemical because the elemental bonds of fluorine and carbon are extremely strong and difficult to break down in the environment as well as in our bodies.

The Department of Defense and companies like 3M, Chemguard, Tyco and Dupont, manufacturing the AFFF firefighting foam have known that AFFFs were toxic, yet continued to use them.

AFFF is found in the water and has created a contamination crisis in 49 states. This map, updated as of January 2021 shows the extent of the crisis.

Studies show that firefighters who were continually exposed to these chemicals are most at risk for injuries. Several types of cancers and serious illnesses have been associated with exposure to the chemicals that make up AFFF firefighting foam, including, but not limited to:

  • Kidney/renal cancer
  • Testicular cancer
  • Pancreatic cancer
  • Bladder cancer
  • Leukemia cancer
  • Neuroendocrine tumors
  • Prostate cancer
  • Liver cancer
  • Breast cancer
  • Colorectal cancer

SimplyConvert is working to help firms across the country gather AFFF firefighting foam clients and hold the companies manufacturing this toxic chemical accountable.

SimplyConvert Can Help Your Firm Get Involved Now

SimplyConvert’s proprietary Instant Case Evaluation Platform can help your team seek justice for people who were exposed to AFFF firefighting foam and suffered personal injuries.

We partner with the most qualified lawyers in every mass tort to formulate the criteria for qualifying clients. Once we program our AI-powered chatbot with the litigation-specific criteria, it is ready to chat with website visitors and qualify potentially viable claims for the litigation.

Click the button at the end of this post to download SimplyConvert's criteria chatflow for the AFFF firefighting foam litigation.

Firms on the SimplyConvert platform can immediately begin case intake for the litigation. (If your team wishes to modify the criteria, we are happy to discuss how we can revise it to work for your practice.) As will all of our Instant Case Evaluators, no litigation-specific training is required.

Getting Started

  • SimplyConvert community members: Simply publish a website page or blog post, add “Firefighting Foam AFFF” as a starting point for your bot, and you are ready to convert website visitors into qualified clients.

  • Not a SimplyConvert community member yet? Click here to schedule a demo and get started with SimplyConvert. Setup can be completed in as little as 48 hours.

Beyond Instant Case Evaluation: Additional SimplyConvert Advantages

  • Simplified Case Generation: SimplyConvert offers many different options for case gathering at any scale, and we would be happy to discuss them with your team. If you would like assistance in establishing an inventory of AFFF firefighting foam cases or any other matters, please email Marc Stern at

  • FREE Customer Relationship Management (CRM) Platform with Integrated Lead Nurturing Drip Campaigns: Firms on the SimplyConvert platform have access to a robust CRM, built specifically for law firms, that automatically captures all interactions the chatbot has with your potential clients. When qualified leads leave your site without signing a contract, you can keep them engaged with SimplyConvert’s lead nurturing drip campaigns. Powered with an automatic workflow, our thoughtful template emails are fully customizable and keep you top of mind to potential clients who are considering retaining your firm.

  • Simplified Referrals: If you choose not to litigate AFFF firefighting foam cases, SimplyConvert is the ideal platform for referring clients to other firms. Our platform offers a straightforward referral process and simplified referral relationships with best-in-class lawyers in every litigation area, allowing you to diversify your practice without the need to increase staff and resources.
From the first conversation to a signed contract, SimplyConvert's automation tools put every step of the client intake process on autopilot. If you’re not already using the SimplyConvert platform, get started today and get back to focusing on your clients.

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