Skip to content

SimplyConvert Partners with The Search Engine Guys (TSEG) under TruLaw

Erin Hively Jan 12, 2022
Introducing TruLaw


We are proud to announce that SimplyConvert, recognized by ABA as one of the top leading innovators in legal tech, has entered into a strategic partnership with The Search Engine Guys (TSEG) under the TruLaw brand to offer law firms a one-stop-shop for their legal client acquisition needs. 

Introducing TruLaw

Press Release

TruLaw Extends Service Offerings to Law Firms
SimplyConvert Partners with The Search Engine Guys under TruLaw Brand to Change How Plaintiff Law Firms Generate Client Inventories

EDWARDSVILLE, IL, January 11, 2022 – SimplyConvert and The Search Engine Guys (TSEG) announced today that they have entered into a strategic partnership under the TruLaw brand, creating a new, one-stop-shop to serve the client acquisition needs of law firms. 

Created to make it easy for consumers to get instant legal guidance, TruLaw has been a trusted legal resource for consumers since 2015. Now in its seventh year, TruLaw dominates the consumer-facing digital legal space, engaging more than 130 million potential clients annually. 

The partnership between SimplyConvert and TSEG allows TruLaw to extend its service offering to every medium where potential legal clients may be found.  

Under the TruLaw umbrella, this strategic partnership now offers law firms the following services, with a single point of contact and real-time reporting: 

  • Website design
  • Search engine optimization (SEO)
  • Instant Case Evaluator chat solution
  • Paid search lead generation
  • Social media lead generation
  • CTV/OTT lead generation (Hulu, Sling, etc.)
  • Call center
  • Intake team
  • Customized client drip marketing
  • Packet review and fulfillment: retainer, medical authorization, health care provider information, secondary questionnaire
  • Lead management system

As a lawyer who built SimplyConvert as a solution to the chaos of her own client intake, Jessie Hoerman understands the stress of running a plaintiffs law firm utilizing outdated and disjointed tools. “We thought it was enough for us to build the tool that provided full transparency of all marketing efforts,” she said. “We knew that providing real-time information provided plaintiffs firm with the flexibility to deploy marketing efforts instantly as new litigations emerge or adjust efforts when ROI requires it.”    

“But, over the past few years, we found that many marketing firms, live chat providers, and call centers grew comfortable with their outdated offerings and had no interest in shifting as the expectation of legal consumers changed. And, then we found TSEG,” she continued. “Combining forces with TSEG only makes sense: our core purpose is to simplify all intake, thereby making law firms more profitable. Under the TruLaw umbrella and with the assistance of TSEG, we are doing just that.”

TSEG CEO Chris Massaro agreed. “When it comes to SEO and advertising, we’ve been delivering great results for our clients for years – from design-forward websites, to helping firms rank higher in search results to getting their ads in front of the right target audiences,” he said. “But we wanted to help our clients take the next step in converting leads to signed clients. That’s where SimplyConvert comes in.”

SimplyConvert and TSEG will continue to operate as stand-alone products. But, Hoerman explained, for lawyers who desire “white glove” service, there is no better solution than TruLaw – a seamless way to work with both SimplyConvert and TSEG.  TruLaw firms are also able to unlock SimplyConvert services and features available only under the partnership and access the gold standard client acquisition service offering.  

Meet with Us Email CTAs

About SimplyConvert
Created by a lawyer fed up with not having the right technology to meet her firm’s client intake needs, SimplyConvert uses case criteria-based questions to turn chat conversations with your website visitors into signed clients.

Recognized by the ABA as one of 2020’s leading innovators in legal tech, SimplyConvert’s client-centered approach gives today’s legal consumers the instant legal guidance they require, while providing law firms with a comprehensive system for managing the client intake process from initial conversation to contract. With a law-firm specific CRM, criteria-based qualification, instant notifications, embedded contracting, automated client follow-up, and referral management in one seamless platform, client intake is simple, giving law firms the freedom to focus their valuable resources on clients. To learn more, visit

About TSEG
The Search Engine Guys’ (TSEG) success in law firm digital marketing is in large part due to our 14+ years of experience with a research and data-driven approach in the legal field. Our strong understanding of the legal world stems from our company’s co-founders, long-term client relationships, and our team of search and social media marketing professionals that continue to keep us at the forefront of the industry. For more information, visit