If your solution to client intake doesn't include 24/7 instant legal guidance in this post-Covid world, you are likely losing potential clients and you may not even be aware of it.
Why? In today's world, legal consumers reward law firms who provide frictionless, instant legal guidance no matter when they reach out looking for help.
SimplyConvert recently ran a study on legal consumer behavior utilizing the advertisement of a competitive mass tort whose target audience consisted of parents in their mid-30s. Despite the fact that more than a dozen advertisers were running similar campaigns for this mass tort, 68% of qualified potential clients reached by the SimplyConvert advertisement signed contracts for representation with the SimplyConvert lawyers instantly.
What set SimplyConvert's client intake apart from the other advertisers' solutions? SimplyConvert was designed with the needs of the legal consumer in mind.
SimplyConvert utilizes cutting-edge AI integrated with a robust CRM to provide automated screening, lead ranking, and client contracting for more than 100 litigations and practice areas (and growing).
What happened with the non-SimplyConvert advertisements? It’s quite likely that many of SimplyConvert’s signed clients visited these advertisements first and either filled out a form or chatted with a bot that provided no legal guidance. Without a definitive answer as to whether the firm could assist, the consumers had no reason to stop searching.
Studies show that more than 80% of legal consumers reach out to multiple law firms when they are looking for help. It is quite likely that the law firms behind the non-SimplyConvert based advertisements are fruitlessly chasing down individuals who are already working with SimplyConvert lawyers, and they don’t even know it.
Consumer expectations are forever changed in our post-Covid world. As a society, we are now accustomed to getting information, products, and services instantly and with very little friction through our smartphones. Very few people are not “connected” via their smartphones 24/7.
If you are not using SimplyConvert as your intake solution for advertising and your website visitors, you are losing clients. Don’t say we didn’t tell you.