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Toxic Baby Formula (NEC) and Similac Recall Litigations

Erin Hively Mar 08, 2022
toxic baby formula (necrotizing enterocolitis) and Similac recall

One campaign, two opportunities to monetize leads

About the Litigations

In February 2022, Abbott Nutrition announced it was recalling specific lots of Similac formula after several babies consumed formula produced at its Sturgis, MI plant and were later hospitalized and diagnosed with Cronobacter sakazakii or Salmonella infections. Sadly, two infant deaths have been tied to Cronobacter infections.

Law firms advertising for the NEC toxic baby formula lawsuit against Abbott realized that many confused parents reached out looking for assistance with the Similac recall lawsuits.

SimplyConvert is the only smart intake platform with criteria that allows law firms to assist a parent with either concern within the same marketing campaign, ensuring firms are helping as many clients as possible while maximizing advertising dollars. Knowing that your intake platform responds to real-time adjustments in criteria to ensure your firm monetizes every lead is just one of the many benefits of using SimplyConvert for your client intake needs.

Toxic Baby Formulas Causing NEC
Each year thousands of premature babies develop necrotizing enterocolitis (NEC) after receiving formula or milk fortifiers. NEC is a serious intestinal disease that occurs when bacteria invade the infant’s intestinal wall. The bacteria result in infection and inflammation that can destroy the intestinal tissue. This can leave permanent scars or narrow parts of the infant’s intestine, causing lifelong complications. In severe NEC cases, the complete destruction of intestine tissue can lead to severe infection and, in many cases, death.

Premature infants that are fed cow’s milk-based formula are at a significantly higher risk for developing NEC. Formula manufacturers fail to warn parents about the risks.

Similac Recall Litigation
According to the FDA, complaints about the outbreak of a foodborne pathogen, the rare infection called Cronobacter sakazakii, have been reported by six infants who were fed specific batches of now recalled Similac formula. The recall includes powdered formulas of Similac, Similac PM 60/40, Alimentum, EleCare, and EleCare Jr. All of the products were produced in Abbott Lab’s Sturgis, MI factory.

SimplyConvert is working to help firms across the country gather NEC and Similac Recall clients and hold the companies responsible accountable.

SimplyConvert Can Help Your Firm Get Involved Now

SimplyConvert’s proprietary Instant Case Evaluation Platform can help your team seek justice for babies who suffered personal injuries.

We partner with the most qualified lawyers in every mass tort to formulate the criteria for qualifying clients. Once we program our AI-powered chatbot with the litigation-specific criteria, it is ready to chat with website visitors and qualify potentially viable claims for the litigations.

Click here to download SimplyConvert's criteria chatflow for the Toxic Baby Formula (NEC) and Similac Recall litigations.

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Firms on the SimplyConvert platform can immediately begin case intake for the litigation. (If your team wishes to modify the criteria, we are happy to discuss how we can revise it to work for your practice.) As will all of our Instant Case Evaluators, no litigation-specific training is required.

Getting Started

  • SimplyConvert community members: Simply publish a website page or blog post, add “Necrotizing Enterocolitis” as a starting point for your bot, and you are ready to convert website visitors into qualified clients.

    Not a SimplyConvert community member yet? Click here to schedule a demo and get started with SimplyConvert. Setup can be completed in as little as 48 hours.

Beyond Instant Case Evaluation: Additional SimplyConvert Advantages

  • Simplified Case Generation: SimplyConvert offers many different options for case gathering at any scale, and we would be happy to discuss them with your team. If you would like assistance in establishing an inventory of Toxic Baby Formula (NEC) and/or Similac Recall cases or any other matters, please email Marc Stern at

  • FREE Customer Relationship Management (CRM) Platform with Integrated Lead Nurturing Drip Campaigns: Firms on the SimplyConvert platform have access to a robust CRM, built specifically for law firms, that automatically captures all interactions the chatbot has with your potential clients. When qualified leads leave your site without signing a contract, you can keep them engaged with SimplyConvert’s lead nurturing drip campaigns. Powered with an automatic workflow, our thoughtful template emails are fully customizable and keep you top of mind to potential clients who are considering retaining your firm.

  • Simplified Referrals: If you choose not to litigate Toxic Baby Formula (NEC) and/or Similac Recall cases, SimplyConvert is the ideal platform for referring clients to other firms. Our platform offers a straightforward referral process and simplified referral relationships with best-in-class lawyers in every litigation area, allowing you to diversify your practice without the need to increase staff and resources.

From the first conversation to a signed contract, SimplyConvert's automation tools put every step of the client intake process on autopilot. If you’re not already using the SimplyConvert platform, get started today and get back to focusing on your clients.

Toxic baby formula case criteria