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Jessie Hoerman

In 2009, when we opened TorHoerman Law, finding clients meant talking to one of the large corporate legal marketing experts. It took only a few conversations with the “experts” before we decided there had to be a better way. That is when my legal career took a slight turn toward legal marketing and legal tech. And I haven’t looked back. It was during these years that I decided that the legal intake model is broken. But, with no other options, we continued to follow the model, fully knowing that, unless a potential client happened to get us on the phone, we had created a horrible user experience. In the non-legal world, people expect responses instantly. We rely daily on Amazon, Uber, and many other instant response services. Yet, law firms continue to place obstacles in front of valuable legal guidance. We pay services to turn our legal websites into a jigsaw puzzle of tools that delay legal guidance rather than assist potential clients. Without thinking twice, lawyers assigned the role of “first impression” of our law firm to a foreign chat agent who knows nothing about law, let alone our law firm. Today, there is a better way, and I am excited to be part of the solution.

Paraquat Litigation

Why Paraquat Lawsuits? Paraquat is the most highly acutely toxic herbicide to be marketed over the last 60 years, according to PANAP. A 2011 study by the National Institute of..

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attorney working on computer

3 Lessons Learned from a Pandemic-Proof Law Firm

The U.S. business landscape radically shifted in March 2020 due to the coronavirus, and law firms across the country are not immune to the challenges faced by changes in the..

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Putting Clients First with the SimplyConvert Client Portal

SimplyConvert is proud to announce one more way SimplyConvert Community members can give their clients best in practice legal assistance – the option of a secure client portal.

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Paragard IUD Litigation

SimplyConvert is excited to announce that our proprietary Instant Case Evaluation platform can now assist your team in seeking justice for women who experienced complications from..

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Military Medical Malpractice Claims

SimplyConvert is excited to announce that our proprietary Instant Case Evaluation platform can now assist your team in seeking justice for those that were injured while serving..

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Business Interruption Insurance

Business interruption insurance covers losses to a business when its operations are disrupted by a fire, natural event or other event.

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Belviq Cancer Litigation

In February 2020, the FDA recalled the popular weight loss drug, Belviq because of an increased risk to cancer. Lawsuits are being filed right now on behalf of individuals who..

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Lawyer working remotely

Lawyers Working Remotely – Don’t Panic Over Missed Opportunities

The Covid-19 pandemic is not the time for a law firm to panic over missed opportunities. As leaders in the community, lawyers have an obligation to take this time to care for..

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person searching for legal assistance online

Help Fill the American “Justice Gap”

Expectations vs. Reality Today, more than half of legal searches begin, and end, with an online search. The legal consumer expects that an online search will result in a list of..

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